- The importance of internal branding for libraries.
- Opportunities as seeds – Tosca Waerea’s perspective on using @sweden‘s approach to social media streams in libraries.
- Lessons in blogging and tweeting from Samuel Pepys.
- The engaged web in New Zealand – a May 2012 report on the engagement levels of New Zealand’s most popular websites.
- Deconstructing Air New Zealand’s branding success – an article from Idealog.
- @AirNZFairy – one of Air New Zealand’s online personas.